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*****ALL COMMON CORE ALIGNED*****Eva Foxwell’s twenty years of business excellence has helped her create this curriculum guide that named her a Delaware Superstar Education Winner and a Teen Ink Magazine Educator of the Year.



Unit A Overview

  • Assignment A: Entrepreneur Short Essay
  • Assignment A Rubric: Summative Assessment

LESSON 1: Definition of an Entrepreneur

LESSON 2: 12 Characteristics of an Entrepreneur

LESSON 3: 12 Characteristics of an Entrepreneur Silly Word Exercise

LESSON 4: 12 Characteristics of an Entrepreneur Team Game

LESSON 5: Rewards and Challenges of Being an Entrepreneur

  • How to Create Tables in Microsoft Word

LESSON 6: Writing Your Entrepreneurship Essay


Unit B Overview

  • Assignment B: Business Plan
  • Assignment B Rubric: Summative Assessment

LESSON 7: Business Plan Overview

  • Business Plan Template

LESSON 8: Business Plan Executive Summary

  • Assignment B.8: Business Plan Executive Summary
  • Assignment B.8 Rubric: Summative Assessment

LESSON 9: Business Plan Product or Service Description

LESSON 10: Business Plan Mission Statement

  • Assignment B.10: Business Plan Mission Statement
  • Assignment B.10 Rubric: Summative Assessment

LESSON 11: Business Plan Industry Analysis

LESSON 12: Business Plan Marketing Strategy

LESSON 13: Business Plan Organizational Chart

  • Assignment B.13: Business Plan Organizational Chart
  • Assignment B.13 Rubric: Summative Assessment

LESSON 14: Business Plan Employee Salaries

  • Business Plan Employee Salary Chart

LESSON 15: Business Plan Location Research

LESSON 16: Business Plan Floor Plan

  • Assignment B.16: Business Plan Floor Plan
  • Assignment B.16 Rubric: Summative Assessment

LESSON 17: Business Plan Budget

  • Assignment B.17: Business Plan Budget
  • Assignment B.17 Rubric: Summative Assessment

LESSON 18: Business Plan Conclusion


Unit C Overview

Assignment C: Marketing Portfolio

Assignment C Rubric: Summative Assessment

LESSON 19: All About Marketing

  • The 4 P’s and 3 C’s of Marketing

LESSON 20: Business Card

  • Assignment C.20: Business Card
  • Assignment C.20 Rubric: Summative Assessment

LESSON 21: Business Grand Opening Sign

  • Assignment C.21: Business Grand Opening Sign
  • Assignment C.21 Rubric: Summative Assessment

LESSON 22: Business Flyer

  • Assignment C.22: Business Flyer
  • Assignment C.22 Rubric: Summative Assessment

LESSON 23: Online Sidebar Ad

  • Assignment C.23: Online Sidebar Ad
  • Assignment C.23 Rubric: Summative Assessment

LESSON 24: Completing Your Marketing Portfolio



Unit D Overview

  • Assignment D: Business Networking Event
  • Assignment D Rubric: Summative Assessment

LESSON 25: Event Planning, Organizing, and Hosting

  • Major Task Checklist

LESSON 26: Project Management and Delegation

  • Event Teams and Managers Lists
  • Individual Commitments
  • Team Contracts

LESSON 27: Business Networking Event Brochure

LESSON 28: Business Networking Event Invitation

LESSON 29: Business Networking Event Promotional Give-a-ways

  • Assignment D.29: Promotional Give-a-ways
  • Assignment D.29 Rubric: Summative Assessment

LESSON 30: Business Networking Event PowerPoint Presentation

LESSON 31: Business Networking Event Set-up & Execution

  • Team Checklist
  • Individual Checklist
  • Food Checklist
  • Event Day Checklist

LESSON 32: Business Networking Event Reflection

LESSON 33: Final Course Entrepreneur Reflection



Teaching Entrepreneurship is Eva Marie Foxwell’s second book.


Her first book, Managing the Classroom focuses on bringing curriculum to life in the classroom with live role-play and scenarios and REAL WORLD manager jobs. Giving students career-ready education in a student-centered classroom prepares them to serve as strong leaders as they learn the fundamentals of becoming an entrepreneur.

Teaching Entrepreneurship is a curriculum guide for new and experienced instructors who want a structured yet flexible outline for teaching in Business and Technology. Eva Marie Foxwell’s lessons are designed with a focus on giving teachers dynamic and interactive lessons, guided learning ideas, detailed assignments, formative and summative assessments, and a wealth of classroom material.

For students, this curriculum guide is designed to provide space to think, reflect, create, and collaborate toward formal projects that engage real-world business expectations.


The course begins with an exploration of what it means to be an entrepreneur:  what an entrepreneur does, what he/she acts like, values, and achieves. The first several lessons will give students an overview of what it means to start, run, and own a business—the risks, rewards, needs, and expectations.

Lessons include interactive games and activities in class. As you work to establish good working relationships and group dynamics, it is important to get students working together early. You are encouraged to form a business as the premise of your class. You, or you and the students together, can choose what kind of “enterprise” you want to imagine for yourselves. Instead of their teacher, you will be their manager, CEO, or President. Students can rotate Assistant Manager or Vice President positions, to practice taking on extra responsibility, management risks, and authority. Lots of teamwork is always encouraged throughout the course, with clear roles and expectations. Be creative with this business structure.


Teaching Entrepreneurship (Print format)

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